What Is a Postage Meter?

Pitney-Bowes Postage MeterA postage meter is a mailing system device that is used to print postage on the envelope for any kinds of mail or even in an adhesive tape. Companies started using these meters in order to streamline their postage operation and reduce mailing costs. This invention has led to increased overall productivity and reduced maintenance costs.

Fast Facts:

  • You can’t buy a postage meter. It is never owned by manufacturers, they are just rented. Post meters are regulated by USPS and foreign post offices.
  • This type of meter is the same thing as a mailing machine or mailing equipment.
  • In Europe, they are referred to as franking machine, Post ag zu frankit
  • This device nowadays can offer a very easy operation because it has already a display. You can also conveniently charge the postage online and receive updates online.
  • The conventional postage meter doesn’t have a matrix code. It is also called a sender punching machine.

Russian postage exampleWhat Is the Difference Between the Postage Meter and Frankit?

The difference from the franking technology is the imprint, containing a code (matrix) that simplifies the processing of the machine in the franked items in a quick amount of time.

How to Use a Post Meter?

It is very important skill for the people in a certain company or the business owner to know how to handle the franking machine, Post ag zu frankit. Postage meters are common in offices because it is one of the most important pieces of office equipment. This machine can reduce outgoings and increase the overall efficiency of those handling mail. The following are some tips on how to use a postage meter.

  • After the postage meter is configured and installed in your office, which is done by the supplier, it is immediately ready to use.
  • Prepare your mail. Weigh the letter. Some devices have a built in scale but you can also weigh it manually. The screen will tell you how much your package weighs or if you weigh it manually, you can just input it on the digital screen. It will also tell you how much postage you need to pay. Never guess the weight because it will lead to insufficient postage and unnecessary fees.
  • The machine, if connected to the internet, will automatically determine the value of your postage basing on the USPS standard rates.
  • Then you can input some important information that you would like to include. (You can also set up templates inside the device to make this a quicker process.)
  • You have an option to either print onto the label or directly to the envelope or package. However, the printer does have a standard size, so if you have a big package, print onto a label separately, and stick it on the package manually.
  • Seal the enveloped. Some postage meters have a feature that automatically seals the envelop upon printing it. It wets the glue inside the envelope and creates the fold. If yours does not come equipped with this feature, you will still have to seal your envelope manually.

USA Boston Meter Stamp
Using a postage meter is very easy; just do some minor maintenance checks from time to time to avoid complications such as paper jam and ink shortage. All in all, this is one of the greatest inventions of all time. It meets the demand of postal offices and businesses needing to increase efficiency, and it is very simple to use.

What Is Content Marketing?

Marketing Content StrategiesContent marketing is all about connecting consumers that have a specific need to their solutions via fresh and engaging content made available on multiple platforms.

A successful content marketing company addresses the consumers needs and wants all the time. Content marketing is also an effective alternative to spending money on online advertising to get traffic to your product or service.

However, the effectiveness of how you distribute your articles is imperative. There is a strategic approach to marketing that is focused on creating and sharing valuable, consistent and relevant content to attract costumers.

How You Can Have a Successful Content Marketing Company

This type of online marketing is a big market yet it is also a very competitive industry. But eventually you will get to learn from each experience you will encounter. There are a lot of strategic approaches to content marketing. The following three strategic plans will help you in your marketing journey.

1.)Figure out who should be leading your company:

  • To run a content marketing strategy, we need a workforce to help produce. Depending on your company’s size, you should have a marketing team. You should be able to hire the right person for the right position in your business. The primary goal for the people on your team should be to attract people to your business and others will do email marketing, marketing ops, and optimization.

To have an effective company in this field, you will need to hire the following staff:

  • Blogger
    • They should be the one to write different types of articles on various topics for the blog and optimizing the content for search   engines and lead generation.
  • SEO specialists
    • They will be responsible for identifying and executing on opportunities to improve the company’s and contents search               ranking.
  • Social Media Manager
    • They will build and manage the company’s social media profiles and presence such as Twitter, Google+, Facebook, Instagram, Linkedin, etc. Creating shareable content appropriate for specific networks.
  • Long-Form Content Creator
    • They write and produce various projects and blogs. This role is at the core of the team.
  • Designer
    • They create and maintain the marketing assets and contents to support the marketing goals and the products.

The Content Marketing Cycle2.)Acquiring Proper Tools and Technology:

To help make your company run that much smoother, you will want to make sure that first and foremost, you have the right people on your team. There are a lot of tools and technologies that can aid your marketing team.

The following are some essential tools and resources needed to start your new venture:

  • Content Management System – This enables you to quickly set up your content in a short time frame while still following a web-friendly format.
  • Analytics – With analytic, you can measure your content marketing performance and compare it to your goals.
  • Project Management Software – This software can help you organize your content and collaborate with your team.
  • Design Software – Visual content is vital to grasp the attention of the customers entirely. There are a lot of software that can be used, such as Photoshop, Adobe, Canvas, etc.

3.)Creating and delivering the Content.

Now that you have the tools and staff necessary, you are ready to start. This is an effective way to build a strong and sustainable business model. With more online businesses popping up on the internet daily, article writers and content generation companies are needed severely.

Modeling Your Business Structure in the Most Cohesive Way

World Business Garden Towers

For lean startup companies, founders usually have difficulties structuring their business model. They try making their structures while forgetting many important elements. Over time they continually renew their construction only to see little to no improvement. Thankfully, Business Model Canvas was developed. It has helped many startup entrepreneurs structure their first business models in an organized manner.

Business Model Canvas or B.M.C. is a management and startup template for creating new business models. With the Business Model Canvas, it becomes possible to assemble a very detailed version of your company vision, with its nine key elements that represent the complete model of your business.

These key elements are the customer segments, channels, value propositions, customer relationships, key activities, key resources, key partnerships, revenue streams, and cost structure.

B.M.C. Nine Elements

  1. Customer Segments is who your customers are and what problems does your product solve.
  2. Value Propositions is the product or service, its features, benefits, and advantages versus competition. It also defines the size of the market opportunity and the minimum viable product or MVP that illustrates your product quickly to obtain feedback from customers right away.
  3. Channels are how you are to distribute and your-your product or service.
  4. Customer relationships. This is about how you create customer demand.
  5. Revenue streams. This is the profit and revenue sources and size.
  6. Key activities. These are the tasks the company should perform to succeed.
  7. Key resources. These are commodities, suppliers, and other elements necessary for the business.
  8. Key partnerships. These are the other enterprises can be-be essential for the success of your business.
  9. Cost structure. These are the variable and fixed costs necessary for your business to operate.

The Business Model CanvasFundamentally, Canvas delivers three things:

  • Focus – Getting rid of a hundred pages of ‘documents’ in a traditional business plan, users of BMC have improved their clarity and focus on the core of the business.
  • Flexibility – Business model canvas makes it easier to modify the model and try new things on something that you can see in just one page.
  • Transparency – The members of your team will have an easier time understanding the business model in your firm and become more likely to agree with your vision when it is presented in a single page.

With all these things in hand, you can then validate your vision with your possible “validators”, which are your potential customers. As these customers pan elements of your business model, you then iterate the design and modify it over time based on the feedback that you have received. The consistently updated business model becomes a record for monitoring the progress of your company.

In your lean startup company, using canvas is a very useful tool in creating your companies model. If it is your first time with canvas, printing it out or having it projected on a whiteboard is highly suggested. Once it is on your whiteboard or printed and hung up in the office, fill out the nine elements for your business and ask yourself what the most critical components and linkages of the model are. This will help you make the most out of this amazing new company based structure.

Whiteboard view of BMC Business Model

Different Levels of Business Management

Business degrees and careersBusiness is becoming increasingly global. Having a general business degree allows someone to be flexible when it comes to job finding. This type of degree covers a broad range of subjects in accounting, management, finance, sales, marketing, etc. Most of these different focuses can qualify the person for many entry-level positions.

Here are some careers to consider if you’re a graduate of general business.

Financial Business Planner

Many business owners and clients hire people to assist them with financial decisions such as investments, taxes, and insurance.

No specific degree is specifically needed for this position. However, it is common to hire business and finance graduates for this particular career.

A master’s degree in Business Administration will qualify candidates for managerial positions in bigger corporations.

Budget Analyst

Budget analysts keep track of the organizational spending and prepare reports of the financial status of an institution. A bachelor’s degree is required for this at an entry-level position, but some companies often prefer a graduate degree holder. Entry-level employees are often in a year-long training for them to learn the corporate system and budgeting processes for a complete cycle.

Success in business

Management Analyst

According to a Yahoo! survey, management consultation is one of the highest paying jobs in the business market. Consultants are often tasked to guide managers in profitability and efficiency in the workplace.

A bachelor’s degree in any business related focus is often required for this entry-level position. Higher positions may require a graduate’s or master’s degree. According to the Bureau of Labor Statistics, there is about 28 percent of management analysts that had graduate degrees as of 2010. This job is attractive because of the many problems that are encountered by managers when it comes to employee productivity and company profitability.

Sales Manager

Sales managers are tasked with the training and organization of sales teams, analyzing statistics, and forecasting sales goals. They play a significant role in sales and distribution companies. At entry-level positions, a bachelor’s degree is often required, but a graduate’s degree is preferred for advancements.

Other degrees for this position may include business law, economics, management, or marketing. Employers often prefer hiring people who have at least a year of experience in the field.

Management levels of businessMarketing Manager

Marketing plays a significant role in the business world. A marketing manager is in charge of commercialization of products and services that are offered by the company. They need to be outgoing, aggressive and spontaneous in nature to encourage creative ideas in marketing. Competition is fierce, so creativity is an excellent quality required for this position.

Account Manager

The role of the accounting manager is to oversee and develop the system for faster and efficient financial reporting. Accounting managers also execute accounting for human resource objectives such as hiring, selecting and orienting, achieving operational goals, meeting accounting objectives, monitoring the company’s financial status, maintains accounting controls and financial security, and building lasting relationships with the company’s clients. A bachelor’s degree in business with a major in accounting is a requirement at an entry-level position.

There are many job opportunities in business, especially management. Careful career planning and acquiring relevant skills or certificates needed will increase your chances of getting hired.