We are excited to announce the rebranding launch for Jen Adams Photography!
(Formerly Jen Adams and Associates AV). Every brand redo starts with identifying a few basic answers:
- Why do you want to change your brand?
- What color/style/theme image do you want to incorporate?
- What elements of your personal style and personality can we integrate
- Who is your target demographic?
We start by sending a 5 page survey which asks these questions and more. Once received, we hold detailed discovery calls to identify whether an html or flash website or pro blog are the best options. In this case, Jen wanted both a blog to chronicle her sessions, as well as a fluid and visually appealing website, and also a branded photo print purchasing site.
On to the logo! Jen had originally had the concept of using argyle and wanted the theme to represent an upscale preppy feel. We opted for a muted plaid to compliment her site, with a blue primary color and an accent of burgundy. This was originated from her desire to have an Americana and Patriotic color theme. By toning down the colors in that palette we accomplished all of the goals and added floral elements for whimsy.
For her business cards, we wanted a way to portray her vast product offerings and we proposed a fold over design that had contact details, social media pages, product offerings and more! She now has an affordable mini brochure that clients and vendors are more apt to hold on to. We are so pleased with the outcome of her redesign and are thrilled that she is as well!
A few words from Jen…
LOVE the new site, blog, cards, etc. from the fantastic team SFM!!!