Why do competitors come up higher in local search results while you struggle to get your business to even appear in the listings? How can you get back in the game? Check to see if you’re making one — or more — of the seven common mistakes.
Mistake #1: Local words are missing from your website. Include your city — even your neighborhood — in text on every page, especially your home page.
Mistake #2: Only using a toll-free number. Also include a local number.
